Stakeholders: Bose product and marketing leadership

Agency: Deloitte Digital

Role: Emergency UX Writer

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Overview: Create the product page for the new Quiet Comfort 35II headphones.

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Challenges: In an ideal world, the UX writer is part of the design team from the beginning. This wasn't one of those times.

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Project: I was given these layouts the day before the client presentation. I was able to affect some of the layout, but my main responsibility was to take the dry copy & make it exciting and in the Bose tone of voice.