Southern New Hampshire University (SNHU)
Stakeholders: SNHU design and admissions leadership
Agency: Deloitte Digital
Role: Sole UX Writer
Overview: Create a new application experience for students.
Challenges: The existing application wasn't student-centric and didn't match with their enthusiastic / earnest brand. The client provided copy, but they were not happy when they saw
it in layout.
Project: I was called in to recommend new copy. First, we looked at the entire flow–50+ screens– from beginning to end. We reorganized the content and were able to cut out 1/3 of the screens Then, I rewrote the copy to be more user-centric. The new copy is easier to understand, clearly sets expectations, and empowers the user to stick with the process.
Feedback: When the client saw the updated screens they said “YES! This captures who we are and how we want to sound. Perfect!”