Deloitte Digital - Studio Lead 5/18 - present
McDonalds, Costco, UBS, Celgene, NYU Langone Health, 8x8
Sole UX writer for all US studios
Roaming national copy advisor for numerous projects & pitches including:
Bose, New Balance, Caterpillar, American Express, & Estee Lauder.
Consultants love their presentations. So, I made three:
Why You Need UX Writing
Field Guide to Writers
Bringing Storytelling & Salesmanship to Your Presentations
Created learning series for NYC studio creatives
Tried to make slime with 34 kids for Bring Your Kid to Work Day
Critical Mass – Freelance Sr. UX Writer 11/15 – 3/16
One of my most exciting assignments. I was the sole UX writer across 6 design teams
on Citibank's digital platform rebuild for desktop, mobile, wearable, & voice.
Blast Radius / Wunderman - Sr. Copywriter 8/13 – 9/15
Creative lead managing multiple brands, including Aquafresh, Excedrin, Triaminic,
& Theraflu. We created responsive sites, print ads, in-store displays, banners, and
so many Facebook ads.
Recyclebank - Sr. Copywriter 6/11 - 1/13
Sole writer for green / cleantech rewards platform. My partner & I hired the team,
crafted the voice & brand identity, launched dozens of new campaigns filled with
custom, branded educational content.
Hoffman | Lewis - Copywriter 10/07 - 10/08
The big shot moves to St. Louis to work on McDonalds, St. Louis Tourism,
& Missouri Tourism. Created 50+ radio spots plus other traditional ad work.
OfficeMax - Copywriter 5/06 - 10/07
Moved to Chicago to help launch their internal branding agency. Crafted the
new brand voice & look for online, in-store, and catalog materials.
Where I sent my money
Miami Ad School 10/01 – 9/03
Miami Beach / Minneapolis / NYC
Boston University 9/94 – 6/98
College of Communication