Deloitte Digital - Studio Lead                                                                                                                              5/18 - present

McDonalds, Costco, UBS, Celgene, NYU Langone Health, 8x8


  • Sole UX writer for all US studios

  • Roaming national copy advisor for numerous projects & pitches including: 

    • Bose, New Balance, Caterpillar, American Express, & Estee Lauder.

  • Consultants love their presentations. So, I made three:

    • Why You Need UX Writing

    • Field Guide to Writers

    • Bringing Storytelling & Salesmanship to Your Presentations

  • Created learning series for NYC studio creatives

  • Tried to make slime with 34 kids for Bring Your Kid to Work Day


Work Highlights

Critical Mass – Freelance Sr. UX Writer                                                                                               11/15 – 3/16

One of my most exciting assignments. I was the sole UX writer across 6 design teams

on Citibank's digital platform rebuild for desktop, mobile, wearable, & voice.


Blast Radius / Wunderman - Sr. Copywriter                                                                                          8/13 – 9/15

Creative lead managing multiple brands, including Aquafresh, Excedrin, Triaminic,

& Theraflu. We created responsive sites, print ads, in-store displays, banners, and

so many Facebook ads.


Recyclebank - Sr. Copywriter                                                                                                                    6/11 - 1/13

Sole writer for green / cleantech rewards platform. My partner & I hired the team,

crafted the voice & brand identity, launched dozens of new campaigns filled with

custom, branded educational content.


Hoffman | Lewis - Copywriter                                                                                                               10/07 - 10/08

The big shot moves to St. Louis to work on McDonalds, St. Louis Tourism,

& Missouri Tourism. Created 50+ radio spots plus other traditional ad work.


OfficeMax - Copywriter                                                                                                                             5/06 - 10/07

Moved to Chicago to help launch their internal branding agency. Crafted the

new brand voice & look for online, in-store, and catalog materials.

Where I sent my money

Miami Ad School                                    10/01 – 9/03
Miami Beach / Minneapolis / NYC

Boston University                                  9/94 – 6/98

College of Communication


• Spent childhood collecting baseball player autographs with my Dad.
• Started a six year run as a catering hall bartender at age 15.
• Proposed to my wife by staging an improv comedy show
• Turned a lunchroom into a computer lab so The Wall Street Journal could go out on Sept. 12, 2001.