MyHOPE for MM
MyHOPE For MM
MyHOPE 360 For MM
Stakeholders: Deloitte leadership, Celgene leadership, users, caregivers, research panels, the FDA
Agency: Deloitte Digital
My role: Sole UX writer
Overview: MyHOPE is part of a research study for people living with multiple myeloma, an incurable blood cancer.
Project: Create two iOS apps - one for the people living with the disease and a companion app for healthcare professionals (HCPs) and caregivers.
Challenges: Make life easier for people living with the disease and for their caregivers without creating more work.
Living with multiple myeloma can be overwhelming. MyHOPE was designed to help people take control of their new lives by allowing them to track all of their medications, appointments, and symptoms in one place.
Users could also choose to connect with their healthcare professionals (HCPs) so they could see how they were doing in between visits. That app is further down the page.
To help users learn how to use the app & incorporate it into their daily lives, we created a set of onboarding challenges.
Since we were dealing with older population, we had ensure the language was clear & easy to process. We tested the language multiple times to ensure the how and the why were clear for each task.
MyHOPE 360 for MM is the companion iPad app for HCPs. It allowed HCPs to receive the data inputted by their patients to see how patients were doing between visits. One problem–HCPs were reluctant to embrace the project. had enough tools and didn't want another thing to manage.
This insight was extremely valuable. Not only did it inform our feature roadmap; focusing on only the highest priority features but it also influenced our copy as well. The patient app was casual and personable. The HCP app was written with a more buttoned up, professional tone. I always made sure to tell HCPs why we were asking for a particular piece of data. This approach led more HCPs to say they would incorporate MyHOPE into their routines.
Main overview of a single patient's data.
To minimize friction and drop off, it was important to tell HCPs why were asking for information–even basic things like contact info.
We added in thorough explanation screens so HCPs could know where the data came from and how it was being presented. It was important to reassure HCPs that the data they were seeing was valid & could be trusted to inform care.
Main overview of a single patient's data.