Role: Sole copywriter, concept & production
For more than 25 years, employees at United have organized Fantasy Flights—magical trips where deserving kids fly to the North Pole to meet Santa. To celebrate the 25th anniversary of the first flight from Dulles International, we captured the day on video from the perspective of one of the kids.
We also created a comprehensive social media plan across all Facebook, Twitter, and Instagram.
All of the content created was curated with #FantasyFlights and posted to a custom site.