Triaminic wanted to be top of mind with Moms all year–not just during cold season. To build that relationship, we launched their Facebook community with an always-on strategy featuring six content pillars that highlighted the honest realities of parenthood. Life with kids isn't always easy or perfect, but it can be fun.
We grew the audience to 250,000 fans in a few short months. We were most proud of the comments where people tagged their friends, saying things like This is totally you! Plus, our work was shortlisted for the Facebook Studio Awards.
Agency: Blast Radius
Role: Sole copywriter