Southern New Hampshire University (SNHU)

Agency: Deloitte Digital

Role: Sr. UX Writer

Southern New Hampshire University (SNHU) needed a new online application experience. The existing one wasn't student-centric and it didn't match with their enthusiastic / earnest brand.


The client provided copy, but they were not happy when they saw it in layout. I was called in to recommend new copy.


When the client saw the updated screens they said “YES! This captures exactly who we are and how we want to sound. Perfect!



Here are a few onboarding screens to showcase the changes: