American Express
National Money Night
Agency: Digitas
Role: Copywriter
Parents talk to their kids about sex & drugs, but not money - even though it's just as important. We partnered with financial guru Jean Chatzky to create National Money Night, a chance to give parents they tools they need have The Money Talk–no matter how old their kids were.
Amex + Amazon
Agency: Digitas
Role: Copywriter
When Amazon announced shoppers could now pay for purchases with rewards points,
American Express was the premiere launch partner. These were just a few of the banners that ran to announce the Shop with Membership Rewards Points program.
InSite
Agency: Digitas
Role: Copywriter
To celebrate the launch of InSite, a new online shopping tool, we added augmented reality to the standard statement insert. Users could place the insert in front of their webcam, watch it come to life, and then pluck a real coupon from its tail.